Facebook Ads campaign

Sponsored post in the Newsfeed: "Win our new product"

Example: Retarget a specific audience with Facebook's "audience extension" option. +

Targeted newsletter

"Thank you for playing! You earned a promo code."

Example: Getting entrants from my game to an initial purchase. +

Twitter Ads campaign

Sponsored post in the Twitter timeline: "Win our new product"

Example: Target followers of my audience, filtered on specific demographic criteria. +

Salesforce and CRM import

Generate new leads and qualify existing customers

Example: Improve on-site sales teams' customer insight. +

Requalification with a game

Mechanics, design and prize adapted to target: "Enter our Pinterest contest"

Example: Engage and qualify this new clientele so you can craft targeted messages for them. +