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Be a data marketing hero

The most powerful entry form on the market

1 Encourage entries with autofill

On average, giving users the option to log in with Facebook doubles the conversion rate. After granting additional permissions, the main fields are automatically filled with Facebook profile data.

Facebook autofill: Once the user grants the permissions for our Facebook "Promotion" app for a game, the fields are filled in by default for future games.

85% Average acceptance rate following a Facebook permission request

Kontest autofill: Our proprietary Kontest Tracker cookie autofills fields for all games entered after the first game.

2 Capture usable data essential to your marketing strategy

Take advantage of the extra fields to ask entrants specific questions. You can segment your database after the game and get a very good idea of where each entrant falls in the sales cycle:

  • Have they made a purchase in the past?
  • If yes, what did they buy? How many times?
  • Have they suggested product improvements?

With this very precious data you can refine your marketing by delivering targeted messages that foster interest in your product.

3 Increase touchpoints with your leads

Organizer opt-in: This is the most important element in the form. Activate this feature to obtain the entrant's explicit consent to receive your promotional offers.

Partner opt-in: If you don't have a prize to offer, ask a partner to provide prizes in exchange for visibility. You can share the data relevant to your partner when the game is over. For multiple partners, use the co-registration feature.

Social opt-in: These appear at the most opportune moment, encouraging entrants to follow you on social networks, thus increasing your overall reach.

4 Ensure the quality of your data

Prevent fraud by activating two powerful spam-blocking tools:

Google reCaptcha (optional): Assesses fraud risk in real time and displays a Captcha when there is a doubt about the entrant's authenticity.

Kontest Guard : Technology based on our research in machine learning to prevent any attempts at cheating or mass entries.

You're in charge

Manage your marketing campaigns in any situation

Web dashboard

  • Improve your results by adjusting the settings of your campaigns while they're active.

  • Nudge your visitors through the conversion funnel towards the sale.
  • View detailed stats and compare results against previous game data, which is stored indefinitely.

Build engagement

Publish your content, manage the conversation and respond to feedback on social networks.

Be there

Identify influencers and follow hashtags related to your brand

Optimize your presence

Track the performance of the content you publish to your community in real time.
We use the Kontest platform to deliver entertaining experiences across the entire conversion funnel.
Jordane Vernerie, Community Manager at Hôtel Explorers
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Questions? Visit our Help center
Need some guidance?(+1) 888-253-7340

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Kontest is now Fastory

Depuis le 1er Janvier 2019, démultipliez vos participations et augmentez l'engagement sur vos jeux-concours avec Fastory, la 1ère Suite Marketing Mobile-first.

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3x
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