Pour bénéficier d'une meilleure expérience sur notre plateforme, nous vous conseillons l'utilisation de Google Chrome ou de Firefox.
Kontest 3.22.4
  • Product
  • Strategy
  • Clients
  • More
    • Free tools
    • Help
    • About us
    • Blog
    • Contact
Send link
  • (+1) 888-253-7340
  • Create
  • Publish
  • Capture
  • Analyze
  • Activate
×

Login in progress...

This marketing app was created in 5 minutes flat

No technical expertise necessary

Add game design to your list of superpowers

Cutting-edge technology made easy

With the new Live Preview, you have more control over the design and experience of your game than ever before.

In a few clicks, skin the app in the colors of your brand for maximum impact.

You can adjust every detail of the interface to suit your needs, and it automatically adapts to mobile devices.

Take the tour

Interactive tutorial (2 minutes)

25 themes available

Thousands of possible combinations

100+ fonts

Express your brand personality.

"Live" CSS editor

Request a designer for a 100% custom look and feel.
Since we started using Kontest, our Community Manager hasn't had to call tech support.
Odile Szabo, Marketing and Communications Director, PriceMinister Rakuten

Create an unprecedented brand experience

Every application is ready to use and optimized for robust performance.

In just a few steps, you can create a game with the features and mechanic of your choice.

While you're building the game, we give you tips to help you reach your goals.

Selfie

Plenty of filters available to entertain your fans and increase their engagement.

Skill Game

Change any of the visual elements (background, projectile, difficulty) to build a unique game.

Guess the Song

Choose music clips from the Deezer catalogue, which contains more than 35 million titles.

Instant Win

Add an element of surprise by displaying animated GIFs when the prize is announced.

Instagram

Foster creativity by having users publish a photo or video with a key hashtag.

Sweepstake

Avoid any technical hassles by enabling one-click wins.

Multichannel publishing of your marketing app

Go to where your audience is

The more touchpoints you have with your audience, the better your chances of effectively converting them.

Optimize your exposure by publishing across multiple channels and the main social networks:

  • One-click Facebook installation
  • Embed in a third-party site
  • Minisite version
  • Smartphone version
  • Tablet version
  • Smart Overlay
  • Partner sites
  • Mobile app (Webview)
  • In-store touchscreen kiosk
  • Display campaign (beta)

Facebook

Twitter

Pinterest

Instagram

YouTube

Wordpress

Qualify visitors to your site

Our smart overlay improves your conversion rates by encouraging your visitors to enter just as they are about to leave your site.

Show a preview

Increase social media follows

Social opt-in

Invitation to follow you on several social networks displayed on the entry form.

Social banner

Suggest a Like with every entry, adhering to Facebook's conditions.

Social footer

Display a banner with links highlighting your presence on multiple networks.

An application for every need

Viralize your content with a Twitter promotion

The Battle of the Retweets will allow you to reach an audience close to your existing base.

Generate traffic to your store with a scratchcard game

A clever way to distribute coupons that can be used in your store.

Encourage employee referrals with prizes to be unlocked.

Promising a reward increases participation in your HR promotions.

Reinforce your product recognition with a photo contest

Scatter clues around your website so users have to explore.

Increase visits to your site with the "Play again" feature

Encourage your visitors to try again daily with periodic mode.

Segment your leads database with a personality test

Then you can send targeted messages to different types after the game.

Examples of games

Be a data marketing hero

The most powerful entry form on the market

1 Encourage entries with autofill

On average, giving users the option to log in with Facebook doubles the conversion rate. After granting additional permissions, the main fields are automatically filled with Facebook profile data.

Facebook autofill: Once the user grants the permissions for our Facebook "Promotion" app for a game, the fields are filled in by default for future games.

85% Average acceptance rate following a Facebook permission request

Kontest autofill: Our proprietary Kontest Tracker cookie autofills fields for all games entered after the first game.

2 Capture usable data essential to your marketing strategy

Take advantage of the extra fields to ask entrants specific questions. You can segment your database after the game and get a very good idea of where each entrant falls in the sales cycle:

  • Have they made a purchase in the past?
  • If yes, what did they buy? How many times?
  • Have they suggested product improvements?

With this very precious data you can refine your marketing by delivering targeted messages that foster interest in your product.

3 Increase touchpoints with your leads

Organizer opt-in: This is the most important element in the form. Activate this feature to obtain the entrant's explicit consent to receive your promotional offers.

Partner opt-in: If you don't have a prize to offer, ask a partner to provide prizes in exchange for visibility. You can share the data relevant to your partner when the game is over. For multiple partners, use the co-registration feature.

Social opt-in: These appear at the most opportune moment, encouraging entrants to follow you on social networks, thus increasing your overall reach.

4 Ensure the quality of your data

Prevent fraud by activating two powerful spam-blocking tools:

Google reCaptcha (optional): Assesses fraud risk in real time and displays a Captcha when there is a doubt about the entrant's authenticity.

Kontest Guard : Technology based on our research in machine learning to prevent any attempts at cheating or mass entries.

You're in charge

Manage your marketing campaigns in any situation

Web dashboard

  • Improve your results by adjusting the settings of your campaigns while they're active.

  • Nudge your visitors through the conversion funnel towards the sale.
  • View detailed stats and compare results against previous game data, which is stored indefinitely.

Build engagement

Publish your content, manage the conversation and respond to feedback on social networks.

Be there

Identify influencers and follow hashtags related to your brand

Optimize your presence

Track the performance of the content you publish to your community in real time.
We use the Kontest platform to deliver entertaining experiences across the entire conversion funnel.
Jordane Vernerie, Community Manager at Hôtel Explorers

Continuously improve your performance

Methodically measure every interaction and adjust the settings of your games accordingly

Conversion summary
Evolution of conversion rates, engagement rates, average opt-in rates, etc.

Entrant summary
Typical characteristics, browsers/hardware used, source and geolocation of visitors.

Social interactions
Monitor shares, variations in number of fans/users talking about the promotion, etc.

Enrich your marketing strategy through analysis of captured data

Clear and relevant stats for informed decision-making throughout your campaign.

We aggregate stats from Google Analytics and Facebook Insight so you can easily assess your results.

    Participations by day/hour

More than 30 KPIs available

  • Number of visits and entries in real time
  • Conversion rate in real time
  • New Facebook fans
  • Facebook engagement rate during your game
  • Opt-in rates
  • Visits vs. entries per day
  • Number of unique visitors
  • Average length of visit on your game
  • Evolution of engagement rates by day and hour
  • Typical entrant characteristics
  • Age/gender breakdown
  • Top email services used
  • Geographic location of visitors
  • Top countries and regions
  • Top browsers used
  • Top operating systems used
  • Top referring sites
  • Facebook/Web breakdown
  • Percentage of visits via mobile
  • Breakdown of shares about the promotion
  • Shares/Invitations via Facebook, Twitter, Email
  • Evolution of Likes/Unlikes on the fan page
  • Evolution of number of people talking about the Facebook fan page
Share stats with staff and clients without their having to create an account.

Highly targeted marketing

Use games as conversion funnels in your marketing efforts

  • Regular posts in Facebook and Twitter feeds.
  • Targeted newsletter
  • Display campaign
  • Hanging banners
  • Embedded on your website with autofilled entry form
  • Swag
  • Sponsored content with blogger partners
  • Sponsored posts on social networks
  • Third-party mailing list
  • Radio/TV ads
  • Product packaging
  • Loyalty program

Virality cycle
+
"Play daily" cycle

SECURE SSL
Secure data transfer 256-bit AES encryption.

Explore captured data

Use our data mining tools to define your audience segments

User data
+
Third-party tracking scripts (visits and entries)

Send the right messages to the right leads

Harness the power of data to reach your business goals

Facebook Ads campaign
Sponsored post in the Newsfeed: "Win our new product"

Example: Retarget a specific audience with Facebook's "audience extension" option. +

Targeted newsletter
"Thank you for playing! You earned a promo code."

Example: Getting entrants from my game to an initial purchase. +

Twitter Ads campaign
Sponsored post in the Twitter timeline: "Win our new product"

Example: Target followers of my audience, filtered on specific demographic criteria. +

Salesforce and CRM import
Generate new leads and qualify existing customers

Example: Improve on-site sales teams' customer insight. +

Requalification with a game
Mechanics, design and prize adapted to target: "Enter our Pinterest contest"

Example: Engage and qualify this new clientele so you can craft targeted messages for them. +

DMP import
Combine all your data sources for anonymized use on ad exchanges

Visits, signups, sales
Conversion script provided by Kontest

Automate your marketing workflow

Import your data into your preferred tools by inserting tracking scripts

Facebook Ads

Twitter Ads

Mailchimp

Adobe Analytics

Google Analytics

Google Adwords

Xiti

Neolane

Make the most of your data with 500 plug-and-play API connectors

Google Drive

Dropbox

Zendesk

Salesforce

Nutshell CRM

Mailchimp

Wordpress

MySQL

Google Sheets

Facebook pages

Twitter

Buffer

Uservoice

Intercom

SMS

Slack

Did you know?
Kontest is compatible with the Zapier platform, the most popular marketing automation product on the market.

Use the most comprehensive tool available

Over 150 features to explore

Geoblocking Progressive profiling Unlimited accounts Multilingual Custom URL Automatic settings 99.9% uptime CSV export Design option Conversion tracking "Like" button on mobile Multiple entries Automatic winner selection CRM adapter Interactive kiosk
Partner opt-in Posts to Facebook, Twitter, Email Co-registration Editable entry form Add-a-brick option SMS notifications Photo/video content Exposure time Client-accessible dashboard Live CSS editor White label Unlimited history Tracking scripts Social stats

See the complete list

Questions? Visit our Help center
Need some guidance?(+1) 888-253-7340

Kontest

  • Product
  • Clients
  • Free tools

About us

  • Our vision
  • Jobs
  • Labs
  • Press
  • Terms
  • Privacy policy

Follow us

  • Blog
  • Help
  • Contact
EN FR
Secure payment using

Kontest is now Fastory

Depuis le 1er Janvier 2019, démultipliez vos participations et augmentez l'engagement sur vos jeux-concours avec Fastory, la 1ère Suite Marketing Mobile-first.

2x
More entries
85%
More interactions
3x
More time spent
Discover Fastory Now

Enter the Kontest universe

Log in with Facebook
Logging in to Facebook...
We need your permission in order to authenticate you.

or

Forgot your password?