Lagardère Sports is the European leader in sports marketing. Its mission is to galvanize sports fans around sponsoring brands.
One of the agency's clients is the fruit brand, Joker, which has sponsored the French national basketball team since 2013.
During the Basketball World Cup, Lagardère launched an event-related minisite for Joker featuring an amusing game targeting basketball fans.
Offering basketball fans an entertaining activity designed just for them, and increasing their awareness of the Joker brand.
Guillaume chose the Enterprise plan