Client sponsors

Lagardère Sports is the European leader in sports marketing. Its mission is to galvanize sports fans around sponsoring brands.

One of the agency's clients is the fruit brand, Joker, which has sponsored the French national basketball team since 2013.

During the Basketball World Cup, Lagardère launched an event-related minisite for Joker featuring an amusing game targeting basketball fans.

Key issues

Offering basketball fans an entertaining activity designed just for them, and increasing their awareness of the Joker brand.


450 000

qualified entrants


conversion rate
Superpowers used
The user experience was significantly enhanced by the addition of an animated GIF when the prize was announced.
It was easy to share the editable preview and the stats with our team and white label clients.
Lagardère was able to keep its client informed very efficiently, thanks to the exceptionally responsive support team at Kontest.
The Kontest team is truly dynamic, always responding to our requirements and offering new solutions.
Guillaume Cossous, Director of Client Strategy, Lagardère

Guillaume chose the Enterprise plan

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