Major account

Size

20M

Members

200M

Available products

2M

Visits/day
Challenge

PriceMinister Rakuten, the leading European online marketplace, used release of the film "On a marché sur Bangkok" to increase its visibility among a broader audience.

To promote this partnership, PriceMinister Rakuten published two promotions on its Facebook page and its site: a sweepstake and an instant win game.

These games were consistent with marketing and PR goals for engagement and data capture.

Key issues

They wanted relevant data on visitors, particularly on those who left the site without converting, so they could reach out with highly targeted offers to each of these leads.

Results

25 000

qualified entrants

80%

visits converted into entries
Superpowers used
PriceMinister Rakuten used the multichannel option to install a game on Facebook, and a second game in a smart overlay displayed to all visitors to its site.
The entry form brought in precious qualifying data on each visitor.
Activating the options enabling entrants to share by e-mail and on social networks resulted in impressive virality rates.
It is such a pleasure to work with a French startup that is so responsive.
Fabrice Feugas, Social Media Manager, PriceMinister Rakuten

Fabrice chose the Enterprise plan

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